Monday, September 3, 2012
Personal Branding Quick Tip 3: Understand your Value
What am I talking about, 'value'?
Each of us has an inordinate amount of talent to offer the world whether it's about solving problems; making others feel good; how you think; or bringing more money through the door.
You are sitting on a mountain of value and, to develop clarity of what your personal brand stands for, it's important to understand what exactly you can offer (and are already offering) the people around you.
The key to this is simple: be honest with yourself. Now is not the time to be bashful!
To keep it easy, focus on just one situation for now, such as work.
1. What do you offer your company in terms of your skills, innate talents and experience to date?
2. Which areas are you under-capitalising on?
3. What can you do that no-one else can?
Knowing why you are such an asset is critical! Read Tip 2 here: Love Yourself or Give Up Now Read Tip 1 here: Your Personal Brand Relies on Your Happiness